Social Media Optimization

Social media optimization refers to the process of increasing the awareness of any product or service, event or brand by using a variety of social media communities and outlets for the generation of viral publicity.
SMO includes RSS feeds, social news or bookmarking sites. SEO is closely familiar to SMO. The former has the goal to drive the traffic towards your website.
Social Media Optimization is what people refer to as the new SEO. But, it is actually the perfect alliance between social media and search engine optimization. From the usage of social media sites to utilizing video sites, RSS feed and various other channels to drive traffic to a particular website and increase its organic search results, SMO is the key to success in the digital marketing arena now.
Being a student who wishes to pursue a career in digital marketing, it is of utmost importance for you to know all about SMO and make strategies accordingly to use it to your own personal or professional advantage.

So, why is Social Media Optimization important?

• Helps you in understanding the different social media channels better and methods to utilize them to your benefit. This ensures a strong presence on the web.
• Helps in effectively reaching out to the target or niche audience who share the same interests with you. This increases your reach to the right people. Moreover, with social media channels being accessible through mobile, you can reach out to them anywhere and everywhere.
• It is a wonderful source of traffic generation
• It is very important and is highly used for the generation of leads
• It improves the search engine ranking of your website, be it your own personal blog or the company you are working for