4.9 / 5 Reviews
1:1 Doubt Clearing
You’re not left guessing
Live Mock Interviews
So you can improve your answers & hireability
100% Placement
EMI Options
Available
Real Client
Project Experience
Guaranteed
1-month Internship
About the Course:
Our Complete Digital Marketing Course is a practical, career-focused program designed for students, entrepreneurs, and working professionals who want real skills that translate into real income. Instead of outdated theory, the course focuses on systems used by modern agencies and fast-growing brands.
Along with practical training, the course includes mentorship, career guidance, and industry-ready frameworks that simplify complex tools and workflows.
Whether your goal is freelancing, growing a business, or starting a digital marketing career, this program gives you a clear roadmap to confidently plan, execute, and optimize real marketing campaigns.
Career Opportunities after this Course
High demand for specialized digital marketers, especially those with operational skills in AI & marketing automation. 1,50,000+ job openings in India. 2–4 LPA avg starting salary.
- Digital Marketing Executive
- SEO Specialist
- Social Media Manager
- Performance Marketing Analyst
- Content Marketing Strategist
- Google Ads / PPC Specialist
Objectives of this course:
Objectives of this course
1.
Getting you up-dated as per the industry’s needs.
2.
Enhancing your understanding on how cost-effectivity pays off in digital marketing.
3.
Understanding and implementing comprehensive planning to spread brand awareness.
4.
Understanding how AI aids in marketing and developing the skills to deploy AI in more efficient digital marketing campaigns.
5.
Understanding the approaches to a data-driven and digital mode of marketing.
6.
Providing in-depth knowledge about visitor’s tracking and web analytics.
7.
Getting you equipped with the essential skill-set for being a great digital marketer.
8.
Understanding the blend of digital marketing with traditional methods of marketing and how to use it effectively.
9.
Improving your knowledge base on the latest digital marketing trends, techniques and approaches.
The diploma in Digital Markeing course structure is designed keeping in mind the latest trends in the digital marketing while making sure that it is highly interactive and a fun learning experience for you.
Course Module
Duration: 12 Hours
- Digital vs Traditional Marketing
- Digital Marketing Ecosystem
- Marketing Funnels & Customer Journeys
- Buyer Personas & Audience Psychology
- Marketing Strategy & Goal Setting
- Marketing Research & Competition Analysis
Outcome: Understand where digital fits in the real world and how decisions are made strategically.
Duration: 16 Hours)
- Domain, Hosting & CMS Basics
- WordPress Fundamentals
- Landing Page Principles
- UX for Marketing: Conversion-Driven Design
- Intro to HTML & Site Structure
- Site Performance Essentials (Speed, Mobile UX)
Outcome: Build, audit & optimize real digital assets.
Duration: 24 Hours
- How Search Engines Work
- Keyword Strategy & Intent Mapping
- On-Page Optimization (Titles, Content, Schema)
- Technical SEO Fundamentals
- Local & Mobile SEO
- Backlink Strategy & Outreach
- AI-Assisted SEO Tools (surfer/Neural tools)
- Voice & Visual Search
- Google Search Console & GA Data Integration
Duration: 10 Hours
- Local SEO fundamentals & map ranking factors
- Google Business Profile setup & verification
- Profile optimization (categories, keywords, media)
- Posting strategy & engagement management
- Review generation & reputation handling
- Local citations & competitor analysis
- Performance tracking & reporting
- AI tools for GBP optimization
- Live practical GBP optimization project
Outcome: Run SEO campaigns with depth + AI support.
Duration: 18 Hours
- Content Strategy Framework (TOFU/MOFU/BOFU)
- SEO & Conversion Content Planning
- Blogging & Article SOP
- Social Content Framework
- Reels & Video Content Strategy
- Repurposing Content
- Content Calendar & Distribution Plan
-
AI Prompt Mastery for Marketing
- ChatGPT for ideation, outlines, headlines
- AI for editing, summarization, briefs
- Prompt packs for SEO content, social, email
- Avoiding AI pitfalls
Outcome: Produce predictable, scalable, measurable content workflows.
Duration: 14 Hours
- FB/IG Strategy & Algorithms
- Organic & Paid Social Integration
- Creatives & Messaging Frameworks
- Social Listening & Trends
- Community + UGC Strategies
- TikTok/Reels Growth Tactics
- LinkedIn & B2B Content Playbooks
Duration: 18 Hours
Campaign strategy + optimization + AI performance insights
- Meta Ads Manager (Setup to Scale)
- Campaign Planning & Objectives
- Audience Targeting & Hierarchies
- Creative & Copy Frameworks
- Performance Maximization
- Budget Allocation & Bidding
- AI in Ads: Auto Rules, Scripts, Creative Testing
Duration: 12 Hours
- GA4 Mastery
- Conversion Paths & Funnels
- KPIs per Channel & Goal Setting
- UTM Tagging & Attribution
- Data Visualisation (Sheets/Looker)
- Client-Ready Reporting Templates
Duration: 12 Hours
Turn leads into relationships & revenue
- Email List Building & Segmentation
- Drip Campaign Workflows
- Personalization Frameworks
- CRM Basics
- Automation Tool Workflows
- Lead Scoring & Nurturing Flows
Duration: 10 Hours
- Cross-Channel Campaign Planning
- Brand + Performance Marketing Integration
- A/B & Multivariate Testing
- Growth Hacking Tactics
- Customer Lifecycle Optimization
Duration: 14 Hours
- Capstone Integrated Campaign (SEO + Content + Ads + Analytics)
- Personal Brand Workshop
- SEO & Digital Portfolio Buildout
- Freelance Pitch & Proposal Templates
- Resume + LinkedIn Makeover
- Mock Interviews + Career Mapping
Get In touch
Interactive Classes by Experienced Industry Experts
Jyoti Singh
Jyoti brings over 15 years of digital marketing experience with a strong hands-on teaching style. Known for her proactive approach, she focuses on real execution, not theory. She integrates AI tools into everyday workflows and teaches students how to think strategically, solve problems, and confidently handle real client projects.
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Sayanee Kundu
With 7+ years in digital marketing, Sayanee combines creativity with structured execution. She is known for her systematic teaching style that helps beginners learn step-by-step. Skilled in AI tools and marketing strategy, she focuses on clarity, process, and repeatable frameworks students can apply immediately in real-world projects.
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Sayani Das
Sayani is a technical SEO specialist with 5+ years of experience working on live websites and performance-driven campaigns. She teaches the mechanics behind SEO in a practical, easy-to-follow way. Strong in AI-assisted workflows and technical audits, she ensures students understand how SEO actually works behind the scenes.
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Gajendra Kumar
Gajendra brings 15+ years of industry experience with a strong creative edge. He blends marketing intuition with modern AI tools to help students think beyond templates. His sessions focus on idea generation, execution, and practical decision-making, preparing learners to handle dynamic real-world marketing challenges confidently.
Know MoreMaster 50+ Digital & AI Tools
Lifetime class recordings + ready-to-use AI prompt packs
so you can revise anytime and execute faster in real-world projects.
Who should join?
Business owners who want to shift from traditional to digital methods of marketing
Anyone who is looking forward to a career in Digital Marketing
Freelancers looking to enhance their skills for better effectivity
Someone who is in the realm of business development or sales
SEO professionals who want to gain more knowledge
Anyone looking to get a competitive edge over others in this field
FAQs
Who is this course for?
This course is ideal for students, working professionals, freelancers, business owners, and career switchers who want end-to-end digital marketing skills with AI.
Do I need prior marketing experience?
No. The course starts from fundamentals and gradually moves to advanced execution and strategy.
Is this a practical or theory-based course?
Highly practical. You’ll work on real projects, live tools, capstone campaigns, and hands-on assignments.
Will I learn AI tools like ChatGPT in this course?
Yes. AI is integrated across SEO, content, ads, analytics, and automation using real marketing workflows.
Is there placement or career support?
Yes. You get 100% placement support, portfolio building, interview prep, and freelancing guidance.
Will I receive a certificate?
Yes. A course completion certificate is provided after successful project submission.
Digital Marketing Training Institute in Kolkata Kolkata School of Digital Marketing is an advanced Digital Marketing Training Institute in…...Read More
