We all know the many benefits of digital marketing. Digital Marketing helps in sustaining existing customers, gets you potential customers, and helps to grow your business. The advent of social media has further expanded the horizon of digital marketing. However, marketing strategies have also upgraded with new social media platforms. So what are the Digital Marketing: Expectations Vs Reality.

When you create a digital marketing strategy for your business, you have certain expectations. However, these expectations do not always turn into reality. There have been many assumptions about digital marketing and its services. Here we have discussed some expectations vs. reality of Digital Marketing services.

Expectation: Digital Marketing is for big firms only

Reality: If you feel a local shop cannot have an online presence, and only brands like ADIDAS or Urban Company can have their website, think again. Every business whether you offer products, services - paid or unpaid should have an online presence. Once you have your website, you must have a digital marketing strategy to take your business to the next level. 

Expectation: Have similar content for all platforms

• Reality: If you want to have a presence on all social media platforms, you have to create your content accordingly. Every platform has a different audience.

The content you will upload on Instagram won’t be the same you upload on your website or share on Facebook. However, you can promote your website or its contents on these platforms in a similar fashion.

• Expectation: You can create your campaigns and forget about it

• Reality: If only it was that easy! Digital Marketing strategy requires constant monitoring. You have to check what is working and what is not, and update your campaigns accordingly. An advertisement that worked on Facebook might not work on Instagram. This is the best thing about Digital Marketing strategy, you can monitor and measure your performance.

• Expectation: More traffic means more conversion

• Reality: While setting goals one of the first things we keep on top of the list is- ‘to get more traffic.’ Why? Because we believe if the website attracts more traffic, more people will buy the products. It is important to know that you want relevant traffic not random traffic and this is why you should know your target audience. For example, if you are selling carpets, you want people interested in purchasing carpets to visit your website, not people interested in roller skates.

Right exposure in the right place means more conversion.

• Expectation: Creating unique content is enough

• Reality: To stay at the top of the game you should create unique content. But if your website doesn’t drive traffic, who will view the content? So digital marketing is more than creating good content. You should be able to drive traffic and find ways to engage your audience.

It is true Digital Marketing is profitable for your business today. But doing it in the right way is essential. What are Digital Marketing: Expectations Vs Reality?

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