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BASIC DIGITAL MARKETING & SEO COURSES
Digital Marketing Course:
While a Lot of people are seeking a Career choice in Digital Marketing there has become an imminent need for Good Digital Marketing Training Institutes to offer Digital Marketing Course. A good Guidance is the key to learn the basics in the right way. The Basics are always emphasized as they are the places where storng foundation Lies.
Hence, you should always choose to learn the Digital Marketing Course from Experts who have first hand Knowledge of working on Digital Marketing Projects for Clients.
Kolkata School Of Digital Marketing has thus brought a comprehensive Basic Digital Marketing Program in kolkata to make up for the dearth of Digital Marketers. Through this course, one can know the basics of Digital Marketing and be found developing the strategies for businesses themselves.
The Course Covers the Following:
Search Engine Optimization Training or SEO Training as is said is the work that is done to improve rankings on Search Engines. This helps in better visibility for websites on Search Engine Results Page for Google or any other Search Engines.
Social Media Marketing Training or SMO Training is about learning the usage of Social Media to create a better brand presence for Businesses on various Social Media Platforms like Facebook, Instagram, LinkedIn, Pinterest and Many others. This form of marketing is gaining popularity as most of the people are now on social Media sites and use it to engage and communicate with Businesses. Its makes marketing faster, easier, inexpensive and better reached.
Content Marketing Training is required to learn the various types of content that are created like Video Content, Podcasts, Blogs and many more. These play an improtant role as te audience is always looking for content that are relevant to them. Good quality content ensures better visibility and results in better Brand Presence.
The course has been divided into 3 modules for the learners to get a better understanding of Whats and Whys of the course.
Summary
Article Name
Basic digital marketing course in kolkata
DescriptionKolkata School Of Digital Marketing brings a comprehensive and basic digital marketing course in kolkata which will shape the future of students.
Author
Kolkata School Of Digital Marketing
Publisher Name
Kolkata School Of Digital Marketing
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Course Overview:
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MODULE 1- SEO
- What is Search Engine Optimization (SEO)?
- Introduction to Search Engine Results Page (SERP).
- Understanding search engine commands/operators (these advanced search techniques will help you find anything on the net quickly)?
- Understanding Google Ranking Algorithm.
- Understanding Keywords.
- Google keyword planner tool advance – keyword analysis guidelines, keywords segregation
- Selecting keywords for your website – primary, secondary and geo-specific keywords, understanding long tail and generic keywords.
- Understanding Keyword Stuffing vs. Keyword Placement.
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MODULE 2 - Onsite SEO
- Page Title and Meta Data Optimization.
- Social media Meta Tag Optimization.
- Content Optimization.
- Link Structure Optimization.
- txt Setup/Optimization.
- XML Sitemap Setup/Optimization.
- SEO friendly redirect setup using htaccess
- Google Webmaster Tools.
- Google Analytics setup and management.
- Introduction to Basic HTML and Dreamweaver Software.
- Introduction to FTP.
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MODULE 3 - Offsite SEO
- Introduction to PR, PA and DA.
- Directory Submission guidelines and best practices.
- Article Submission guidelines and best practices.
- Press Release Distribution guidelines and best practices.
- B2B/ Classified submissions and best practices.
- Guest Blogging.
- log Commenting/ Forum Posting.
- Dos and Don’ts of Link Building.
Course Duration:
The duration for this course would be 2 months.
Who can opt for this course?
Anybody who has a basic knowledge of computers could opt for it. Although it would be easier for Engineers or Computer Science students to grasp. Even an MBA student specializing in marketing could also opt for it to add an extra edge to his/her skill, which are otherwise usually not being taught in the management schools.
Outcome of the course:
After the completion of the course, the student can be a successful Digital marketer and hold successful online ad campaigns for their own company or for the company he/she would be working for.
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Digital Marketing Training Institute in Kolkata Kolkata School of Digital Marketing is an advanced Digital Marketing Training Institute in…...Read More
