Influencer marketing is established as a form of digital or online marketing. This marketing technique considers the concept of endorsing celebrities through several modern methods of marketing by implementing content-driven campaigns. But as the name suggests Influencer marketing not only revolves around celebrities but also it does promote several influences who may not be considered famous in the offline environment. Influencer marketing campaigns help to create collaborations between the influencer and various brands. Hence, a brand collaborates with an online influencer to promote its product. This helps the brand to create more awareness about them.

The concept of Influencer marketing works in a way to endorse the influencers, unlike the celebrities who may have a better platform and many followers, but every influencer has a different audience, and they can be anyone. Influencers might not see themselves as famous personalities in off settings, as they are someone who has some expertise on online platforms, for instance, Fashion, Instagram photography, marketing expert, blogger, etc. Some of them might not have a large audience but having specialization in an online field makes the person an Influencer. Therefore, Influencer marketing helps them to be recognized and create a large audience through various methods.

There are different types of Influencer Marketing which can be considered to understand this marketing process.

Affiliate Marketing

It is a well-recognized method for Influencer marketing. Affiliate marketing system works as a partner to promote products of a brand. This method helps to increase sales onsite which can also be redirected to the owner’s website. When the sales occur the affiliate partner will get paid. Also, the influencer gets their commission of the total sales generated by their content and its impact.

This method has a high scope of promoting as it encourages to actively participate in the promoting of the product. This method gives benefit to both where the brand gets a sale, and the affiliate partner gets its share.

Blog Posts

Online Blog posts are making a huge impact on the brands as they are becoming to be influential sources that can easily be found through any online media. Therefore, to gain the trust of the audience for their brand, many brands are going for influencer bloggers. This is an easy way of making deals as the influencer gets paid for writing the blog post and the brand gets better recognition and trust.

These sponsored blog posts can be understood initially, as a blog that is truly dedicated to the brand which specifies the brand’s product and services with also including coupons. Whereas another method for the sponsored blog posts is where the brand asks the influencer to mention where similar products and services are categorized.

Giveaways

Giveaways are the most popular online marketing campaign. They offer equal benefits to both parties due to their easy and productive procedure. This type of Influencer marketing technique involves various offers and prizes for the audience to participate in the campaign which results in creating better brand recognition for the company. Organizing such giveaways guarantees growth for the brand in the form of likes, shares, retweets, and comments.

An influencer’s part in the giveaway is the primary requirement as the content created by the influencer help the brand to get obvious positive results. Also, it is an easy method for a brand to endorse giveaways, as the audience is asked to provide very basic things like their e-mail, to post comments, share the content or the specific post, etc. After which they select the winner. Therefore, with a small investment by the brand, huge benefits could be gained by them.

Brand Ambassadors

For a company brand ambassador, helps to promote the brand by various online modes. They are usually those influencers who regularly post about that specific brand. By creating brand ambassadors, the company helps to manage various influencer marketing methods like Giveaways, posts, marketing, etc. for their brand recognition.

Unboxing Campaigns

These campaigns are considered effective as brands ask several influencers to review their products on camera for their audiences and explain briefly about their products. This helps the brands to expand their customer base. These campaigns are also great for a company to go beyond its league and be ahead of the competitors. Hence, it allows the audience of the influencers to review the product and make choices about the product. The influencer unboxing campaign is becoming a popular online marketing strategy for many brands as it helps to provide a large customer base.

Frequent Shoutouts

For the company who cannot afford or choose certain marketing campaigns on online platforms, Shoutout can be the best suggestion for such companies. Shoutout campaigns can be very effective if an influencer who works with the company bought the product as they can have high chances for promoting the product to their audience through shoutouts than any person who has never heard of the brand. Influencers can give shoutouts through social media modes like Snapchat or Instagram stories or posts.
These different types of Influencer Marketing techniques will surely provide brands to reach new heights and get a large customer base.

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