Content Marketing is a strategic marketing tactic(s) or method(s) to consistently create and disseminate relevant and valuable content to reach and attract a clearly defined audience. For Example, Content can be in the form of: blogs, podcasts, videos, and social media content. Let us look at the content marketing trends of 2021:

What is the Content Marketing Trends of 2021?

1. Creating Content Communities

As a wise aphorism says, ‘Content is King’ and so is building content communities which has become the biggest innovative marketing trend of 2021. The digital marketing teams of various companies and agencies hire a community of writers and content creators dedicated to this purpose specifically. Their job is to write and create blogs, articles etc based on the profile of the company to reach and intrigue a demarcated audience or viewer. It helps in the expansion of the company’s reach with fewer resources. It creates a feeling of belongingness of the audience to the community as they feel valued.

2. Going Live with videos and webinars

Because of the novel coronavirus pandemic and the subsequent nation-wide and localised lockdowns, live video streaming and webinars have become an important part of business and entrepreneurial circles. The employees and teams of companies stream on video applications to meet and discuss about the content creation and distribution. A video is a very effective tool of communicating and delivering a message, promoting goods and services and educating the audience. So, going live on social media platforms and applications like Zoom has become a top content marketing trend of 2021.

3. Improving Content Experience

Focusing and Improving the content experience of the audience is as important as creating content. Many times, the audience gets irritated by the ads and pop-ups which cause a hindrance in the content engaging experience. So, the upward content marketing trend of 2021 is improving and enhancing the content experience of the viewers and readers. Thereby, it requires to make necessary changes, adapt to the changing preferences, choose popular themes and topics, constantly adjust to different scenarios according to the suitability of viewers to fulfil the aim of driving a profitable consumer action.

4. Focusing on Products and Services

In the past few decades, the companies were focused more on the presentation, aesthetics and star value attached to a product or service rather than the actual product and services. Many companies have now deserted this practice because it is money-squandering exercise. With the rising competition, advent of social media, availability of range of options and increased viewer intellect and awareness, focusing on quality of product and services and selling content according to the efficacy is the new content marketing exercise of 2021.

5. Using AI-powered Content

Using AI-powered content has become a new content marketing trend of 2021. In AI-powered content, one can usetools and options like the API GPT-3 and Contentyze, which in turn, uses AI to collect data and create summaries, captions, and blog posts.

6. Doubling down on SEO

Writing SEO friendly articles has been one of the biggest content marketing exercise and so it is in 2021. It means companies spending time onbuilding a solid and efficient SEO strategy and digging into keyword research to reach the targeted audience and optimize the search engine results.

7. Re-purposing Content across channels

It has been one of the biggest trends of content marketing in 2021 as the channels or mediums of content viewing has doubled, so repurposing the content according to the sensibilities, tastes and likes of viewers and audience present on different platforms is important. Only when the audience is impressed by the content, will they be attracted to the products and companies.

Kolkata School of Digital Marketing

Kolkata School of Digital Marketing is aproficient and advanced Digital Marketing Training Institute in Kolkata. It is aimed at developing perspicacious Digital Marketers for this digitally driven era. Our digital marketing course is designed in the best way to suit the needs of the industry and prepare you accordingly. A good digital marketing course will be a very good addition to your CV as well as open up the spectrum of various digital marketing jobs for you.

We are the academic division of We Love Digital Marketing. We focus on developing key marketing strategies for businesses. After catering and meeting the demandsof our clients with all passion and expertise of over 5 years, we have chosen to spread the edifying knowledge of Digital Marketing.We would love to share with you what we have learned while serving our clients, through this Digital Marketing Training Institute.

Our trainees use an integrated and comprehensive method of teaching, to help cover the over-arching subject of Digital Marketing,from SEOs, SEMs to Mobile Marketing. We have planned out the courses to suit the necessities of the industry and the professional needs of the students.

The aim is to make you love the subject as much as We Love Digital Marketing and to help you learn the all the new strategies of Digital Marketing. We will guide you to pull the socks up for your career and provide you guaranteed paid internship and 100% placement assistance.