Technically, content marketing is a form of strategic marketing technique focused on creating, publishing, and distributing valuable and relevant content consistently to attract and retain a defined target audience online. Its goal is to:

1. Attract attention and generate leads.
2. Expand the consumer base.
3. Generate or increase online sales.
4. Increase brand awareness and credibility.
5. Groom an online community of users.

In the current era of high-speed internet and smartphones, advertisements are anywhere and everywhere. Advertising and marketing have never been easier. People are constantly looking at digital screens where companies aim to drive their attention towards their brand. This is where content marketing comes into play.

According to a 2015 study, smartphone users are more prone to divert their attention towards interesting content rather than the boring, mundane ones. Hence, it becomes necessary for digital marketers to come up with new and engaging content for potential consumers.

Even though digital and content marketing has been around for the past two decades, it is a rapidly changing game. The audience and the consumers, unlike the previous generations, are much more dynamic with a shorter attention span. Consumers' narrow span of attention coupled with literally thousands of brands competing for their time and attention has made advertising a very tight field. Hence, content marketers have to constantly come up with fresh and fascinating content.

And so, in this blog let us discuss the content marketing tips for 2020.

Content Marketing Tips For 2020:

CREATE DATA-DRIVEN CONTENT:

It is always advisable to create content that can be backed up by hard data. Informative contents like blogs, pie charts and infomercials have a better chance of being clicked than other forms of content. But, ensure that the content you put out is backed by solid and genuine facts.

FOCUS ON ORIGINAL RESEARCH:

It is better for companies to have a research team that focuses on content relevant to their agenda. Research teams may come up with new avenues for data that were previously unheard of. These newly researched areas will ensure the acquisition of new backlinks. The more the backlinks, the more the traffic generated for the company's website.

INVEST IN BETTER DISTRIBUTION:

One of the biggest mistakes, most advertisers make is failing to distribute their content. According to a 2019 study, 94% of all content online get few shares and backlinks. Only 1.2% of published content get 75% of all shares. Since the amount of content published out there is too high, it is not possible for your content to generate traffic without the necessary promotions.

USE PERSONALIZED MESSAGES:

Marketers should personalize every single message by digging into analytics and understanding demographics, affinity categories and in-market segments. Caches and Artificial Intelligence help advertisers do this effectively.

Personalizing doesn't mean addressing each and every consumer on a first name basis. It means understanding the user's desires, interests and fears and working your marketing strategy based on those factors. This helps in making customers feel special.

Artificial Intelligence and data science algorithms have already been employed by top corporate companies to customise dynamic advertisements based on who is searching.

VIDEO CONTENT:

Even though content in content marketing generally means blogs and articles, there has been a significant rise in video and infographics in modern content marketing campaigns. As per research by Hubspot, videos keep their audience engaged for a longer period of time than any other kind of content. Of course, creating unique video content is much more time and effort consuming than blogs and articles, but the kind of user traffic it generates for the business is tremendous and worth the effort.

USER GENERATED CONTENT ( UGC ) :

Content created by the company that portrays a brand’s standpoint and goals helps the customer to better understand the solution that you provide. On the other hand, when you promote user interactivity through user-generated content, it is highly influential in rising the website traffic and customer retention. Moreover, user-generated content is a win-win scenario for both the customer as well as for the company, as you can create more content with lesser resources and time with your audience providing ideas while managing to engage with them better.
These are some of the tips that will help you create better content for your business, thereby increasing traffic and driving consumer interests.

Kolkata School Of Digital Marketing:

We are the academic division of the best digital marketing company in Kolkata, We Love Digital Marketing. As a digital marketing company, We love Digital Marketing has catered to the interests of several companies spread across the globe. We, with all our passion, have helped countless companies hone their branding and digital marketing campaign. More than just a business venture, we at We Love Digital Marketing, view ourselves as patrons of the esteemed art of content marketing. And so, after 5 years of experience in the field of digital marketing, we turn our attention towards educating other youngsters in the art of content writing. Kolkata School of Digital Marketing is our academic wing and we have made it our priority to make content marketing a valuable and esteemed profession. We are the best digital marketing institute in Kolkata and we also provide guaranteed paid internship and 100% placement assistance.