We all want to jump right into getting things done before even researching about them. The result? A not-so-good outcome from it. Researching things before starting a project is really important. Auditing and researching are there for a reason and it is high time that we actually understand how crucial it is, especially in the realm of marketing. In marketing, auditing your competitor's reviews are important to any company.

Be it digital marketing or traditional methods of marketing, how effective particular advertising can be, is determined by how much researching has gone into it.

Now, suppose you are someone who wants to make an advertisement about your restaurant but, you have not researched the social media platforms you want to advertise on. You also have not gone through your competitor’s strategies to determine why they are so popular. So, do you really think your advertisement would be a hit? The answer is no.

Digital marketing, especially, requires a ton of researching as even if you think you have a new idea for something, it has already been done if you Google it out. New ideas are emerging every now and then. That is what makes this field so dynamic.

One of the most important things about the age of the internet is that it is based on reviews. You download an app on Google Play Store or you book a movie on BookMyShow, every application and movie has reviews. Reviews are everything these days.

If you come across an application or a movie that has a 1.5 out of 5 ratings, would you really download or watch that? It is highly unlikely for that to happen. Why? Because the reviews for it are bad.

Now, if you see an application or a movie that has got 4 or over 4 out of 5 stars, would you give it a try? Absolutely yes. That is how the entire review system works. It exists to give people an insight into how the particular thing is before they spend their money on that particular thing.

Now, review auditing is definitely something that requires quite a bit of work. But, it is definitely worth it. The review armament race is the new war in the field of digital marketing today and, you would definitely want to make sure that you are on the winning side of it. This is because a bad rating and your overall business will only drive people away than towards it.

Review auditing is the key to doing great and this is what the sophisticated agencies out there are definitely going to agree to. It provides your company to gain clarity about your competitor’s reviews, his performance, tracks your own progress and also to gain leverage over your competitors if you are doing great.

A review auditing session is a must and before any strategy, you come up with, it is important that you carry it out.

Here are a few of the important things that it can give you an insight into

• If your competitor’s customers are unhappy about something and why and how you can use it to your advantage
• Your competitor’s main objectives, fears, frustrations and desires.
• The main challenges that your competitor is facing
• The customer’s objections and what keeps them from buying from your competitor
• The perception of the customers about your competitor in the marketplace
• What customers really want but your competitors are not able to provide them with. Using this to your advantage and analyzing how you can provide them with that in the best possible way.
• The knowledge base of customers and their level of sophistication and how you can match their expectations in the most efficient way.
• Changes in the business growth of your competitors. The past, present and future state of your competitor’s business can be analyzed.