Whenever we have to search for that new club in town or satiate our hunger for that plateful of luscious momos and all we want is the best place; whether it is shopping or completing that overnight assignment; our one and only destination cum resource are webs searching it. And while it is a pool of millions of search results, it is often intriguing as to what makes it to the top of the list! Well, that’s what SEO does; and a career in SEO shall be our talk today:

1) A PEEK INTO SEO

To process it simply in layman terms, SEO or ‘SEARCH ENGINE OPTIMIZATION’ is the process wherein you get free traffic from the organic and natural search results. SEO experts with the help of search engine optimization, optimize the web results so that the website appears more visibly when people make searches for a related something. This takes the help of keyword and other techniques.
Webpage owners take help of it simply because they aim at increasing the organic traffic that comes through a web search, to visit their site or content. Since howsoever informative your website or content be it may still get unnoticed if it is not supported at its back by some strong SEO techniques.
There are tonnes of webpages on the Internet, so much so that it seems like a virtual war waged for webspace going on, which is nothing but quite obvious. Search Engine Optimization serves as the umbrella term for the various methods you can employ to ensure the visibility of your website and its content on search engine results.
There are various Search Engines that are employed at performing the same task of presenting a humongous list of results, like Google. These are naturally designed and programmed to bring their audience, the most relevant search results.

2) Categories of a career in the field of Search Engine Optimization:

• Analytics
• Social Media Analyst
• Web Development
• Business Management
• Link Building
• Event Management
• Organic SEO
• Web Design
• Blogging

3) PROSPECTS AS CAREER

It's never boring. There's always something to learn and test. Search engines such as Google constantly refine their algorithms, SERP display, and webmaster guidelines. It's definitely a field which is quite competitive. It is mostly done in addition to other digital marketing methods and rarely done alone. Thus it's not what someone would want to do exclusively.
Put SEO skills to test: As a start, you can write for people, talk to people and offer your skills in the form of written content such as blogs. You can start by offering a free SEO analysis or audit to businesses.
You should be prepared to prove yourself and stay ahead of the curve. SEO is one sphere so dynamic where you can quickly get left behind if you don't keep up. SEO experts are always and definitely in demand and have something or the other to do.

4) SEO FOR FREELANCING

Social networking websites such as LinkedIn.com are good places to meet people who need SEO or SEM services. A person aiming at getting self-employed or starting freelancing so as to embark on a career in SEO must explore networking opportunities as much as they can. You are advised also to offer free or trial services to build trust in your business. Many times word of mouth referrals also helps a lot.
If in the need for networking opportunities, one must be willing to attend SEO workshops.

5) CHALLENGES

• Dependency over search engines

There is an ample dependence on search engines. They frequently change their algorithms which since they aren’t made public, SEO analysts make a lot of educated guesses about how things work. Adaptation and willingness to face sudden aberrations is the key to sustain here. A long-lasting career in the SEO field requires adaptation to self. A beginner must be patient as results are not an instant thing. Outcome tests you through patience.

• Having no definite rules

Although you work very hard, follow everything religiously that seems like a rule and still, you may find that success does not grace you. Search engines are not obliged to work your way, you basically make them do your optimization job using their own pre-set basics.

6) LAST MINUTE TIPS

As a newbie, you must put your maximum efforts to brand yourself as a digital marketer. Branding alone does not work if you are deficient in the skills department. So giving oneself a broader scope of skills is the next big thing.
After attaining the fundamentals right, one should be aiming for an internship or an entry-level job at an agency for a while. This gives you hands-on working experience and industrial exposure.
To learn the essentials of SEO and end up with a career in SEO and other digital marketing domains, Kolkata School of Digital Marketing, the best SEO training institute in Kolkata, should be your go-to institute. The team focuses dedicatedly on developing marketing strategies for businesses and provides courses on the same.