First, let’s understand what is Google Analytics? So in the most basic terms, it is a free tool that helps you track data of the visitors which are associated with your site. Its main role is to help you optimize your marketplace in a way that leads to revenue growth of your businesses. It is important for every business person, to have a person on board who can help them with Google Analytics. If you are still thinking “why?” mentioned below are some of the benefits of Google Analytics, which will answer all your questions.

1. Helps you know how your visitors locate your website

This would help you know what other keywords your visitors typed that leads them to your website.

2. Helps in identifying pages and links visitors click the most

This would help you know if you are managing and measuring your optimization campaigns in the right direction or not.

3. Visitor segmentation

This would help you become aware of the number of new visitors that you search engine optimization campaign is bringing. This can further be segmented based on new or returning visitors, topography and other referral sources.

4. Able to fine-tune your website

With the analytic report, you will have the power to fine-tune your website that too in the right direction. This would help you bring you greater quality prospects thus would help you increase the number of visitors on your site.

If you are someone who owns a business or is in the line of digital marketing, by now you would have understood the benefits of Google Analytics and to help you understand it deeper, the Kolkata School of Digital Marketing is the best digital marketing training institute in Kolkata which helps you in learning the HACKS AND TIPS and along with the perks provided by none.