The increase in digital marketing aspirants has brought a wave in the career option list students search for every year. The adaptability and digital approach intertwined with marketing have given the marketing sector a different approach. There are a lot of avenues offering digital marketing course in Kolkata about which will be discussing later. People of digital-age find this sector very interesting and approachable. Studying digital marketing in 2020 possess some great importance.

Due to the constant requirement of dedicated internet-savvy employee or staff, the young generation stands a huge chance of the upcoming job opportunities. The youth can finally earn money by doing what they love. Also, the most astonishing fact that we discover is the responsiveness of the audience. Before starting off anything like this, there is a sense of fright within relating to the upcoming obstacles and failures. But we see that the internet helps a lot in grooving the audience and understanding their reactions.

It is this engagement of the audience which has made digital marketing, one of the top careers in India. 

The main reason behind its success is that it is an industry going parallel with the consumerism market. Till the time products are bought and sold, the marketing business will on flourishing. It is an inevitable part of a basic activity of providing goods and services.

Until any major technological up-gradation taking place, digital marketing will be the latest technology generating increased revenue. Talking about the ‘Digital India’ vision of our prime minister Mr Narendra Modi, due you think you can survive without switching to digital platforms?     

The best part about the course is that it can be learnt online. We at Kolkata School of Digital Marketing offer digital marketing and other related courses. So, today we will discuss all the courses we offer.

• Digital Marketing Overview – This involves a complete package of the courses branched under digital marketing. Here, you will learn different mediums of digital marketing and know it all. Having been able to cover the 360 degrees of digital marketing allows you to gain expertise in the entire course.
• Search Engine Optimization – Widely known as SEO, is a very important process to acquire and derive traffic from free search results. it helps in the formation of the user-friendly and smooth website. A well-optimized website increases the consumer base and helps you withstand the competition.
• Website Building Strategies – Website is the foundation of the entire digital marketing process. The appropriate formation of websites allows it to be SEO friendly.
• Google AdWords Setup – Google AdWords helps you to advertise online so that it can reach a large audience. The ads appear when potential consumers search for the exact product or are similar.
• Social Media Optimization – Social Media is a vast platform having numerous applications engaging audiences from all parts off the world. Here, you are taught to optimize social media
• Facebook Paid Advertisements – Facebook is a widely used platform and attracts users from all parts of the world. Because of its user-friendly nature, usage of paid advertisements reach the specific audience and help us acquire our desired objective.
• E-commerce Marketing – It involves buying and selling of goods and services from all types of the world. It is a great platform for facilitating interaction and real-time feedback. The e-commerce platform helps in effective channelizing of goods, services and thoughts.
• Lead Generation for Business – Lead generation for business refers to the process of attracting strangers with our business plan to bring in investments. We will equip you with all the knowledge and strategies required for you make quality leads and prosper in your businesses.
• Content Marketing – Content is the soul of the website. It is on the basis of your content that Google ranks you and generation of traffic takes place. We will teach you how to market quality content along with content marketing strategies for better implementation.
• Online Reputation Management – The reputation your company has on the online platform has to be managed appropriately in order to generate results. The ORM ensures that the right information is reaching to your audience and enables us to present the best in our company.
• How to get freelancing job – Freelancers are people who dislike restricted working hours and wish to work with different projects. Digital Marketing offers a wide scope for freelancing job, allowing you to get better work prospects and earning. We will get you good freelancing jobs from the industry personnel to give your career a good start.
• How to crack an interview – Interviews are the hardest obstacle to crack. We may be toppers and rank holders, but when it comes to PI most of us fail. We will teach you tricks as to how to make an interview successful with practical demonstrations and understanding.

These are the courses we offer and believe in offering the best of our knowledge, helping in benefitting all our students reach greater heights. We also offer a 3 month paid internship and industry-recognized certificate, helping you gain experience and expertise at the same time. make sure to visit us in case of queries! And don’t forget – Digital Marketing is the future.