Search Engine Optimization is the process of increasing the quantity and quality of traffic to your website through unpaid search results. It is a process to increase your website’s visibility by organic means. A website can be optimized by performing on page procedures, as well off page procedures. The results of SEO are reflected in the form of higher traffic to your website and better ranking of the same.

On page, Search Engine Optimization or, SEO refers to optimizing your website through measures that can be taken internally on the website to improve its ranking on a search results page. This can be achieved through various techniques such as proper coding of the website, writing quality content, adding Meta titles, Meta descriptions, relevant keywords etc. Also, updating robots.txt files, and sitemaps.xml files to the website is a mandated process for optimizing your website.

Off-page SEO refers to optimizing your website through measures that can be taken externally so that it ranks higher on a search results page. The various off page activities include listing your website on multiple web directories, writing guest blogs, writing forum postings, social bookmarking, and many more such tasks. This leads to obtaining more and more number of backlinks to our website, resulting in higher traffic and rankings. Kolkata School of Digital Marketing, a leading digital marketing institute in Kolkata, provides you the best training in SEO, to turn you into a confident professional and make your career ready to fly high.