As an app advertiser, you would like to get your app into the hands of more paying users. So, how does one connect with those people? App campaigns streamline this process for you, making it easy to market your apps across Google's largest properties. Read on to know all about Google App Marketing.

This text covers the fundamentals of how the Google UAC works.

What is Google App Marketing (Google UAC)?

Google UAC stands for Google Universal App Campaign. It is a powerful advertising tool, employed by the mobile industry to accelerate downloads and revenues.

Google initiated UAC to offer app developers and marketers access to Google's vast reach in the easiest method possible. Previously, Google had to run individual campaigns to reach audiences on different Google owned channels. These channels include Search, Google Play, YouTube, Discover and, the Google Display Network.

Now, the method is contoured with Google UAC, and you will be able to run ads on all the channels mentioned above with just a couple of clicks.

In addition, unlike other Google Ads, you do need not provide excessive text and creative assets. Google UAC uses much of the text and creative assets you already have already got in app listing.

Types of App Campaigns:

Each campaign sub-type focuses on different actions and bid strategies. Following are the kinds of app campaigns:

• App installs:

Run ads that encourage people to install your app. To assist you get the best value from each download, Google ads also automates bidding and targeting. You will be able to optimize your campaign targeting on finding valuable users based on actions you care about.

• App engagements:

 Engage users who have already got your app and take them to targeting landing page.

• App pre-registration:

Run ads that bring in excitement and awareness about your apps before they release. After making your app available for pre-registration, you will be able to make an App Campaign for the title.

Where Your Ads can Appear:

Your ads will be eligible to be seen across Google's properties. This includes Google Search, YouTube, Google Play, the Google Display Network, AdMob , and other publishers who host app ads. Here are some places where ads appear:

• Google Search Network:

For app installs and engagement, Google matches your ad to look into terms that are relevant to your app or its category. Google ads generate keywords using various methods, including using Google Play search terms that have brought people to your app.

• Google Play:

For app installs and pre-registrations, Google can show your ads to people that look for terms and apps that are relevant to your app. Your ads can also show to people that visit the app details of the page of an app that is similar to your app. Ads can include your app icon, app name, developer name, and your text ideas and will link to Play store listing and people can install your app.

• YouTube:

For app installs and pre-registration, Google ads can show your ads on YouTube where they're presumably to be clicked on. Ads can include a video from a YouTube link , text, app icon.

• Google Display Network:

For app installs and pre-registration ,your ads are eligible to be seen  where they're most relevant on the Google Display Network. Ads can include your app name, app icon, text , custom image. Google ads will optimize where your ads show to fetch you the greatest number of conversions at your set target CPA for app pre-registrations.

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