A blog can be referred to as an informational or discussion website that is published on the World Wide Web that consists of often informal diary styled discrete text entries. The posts are actually displayed in reverse chronological order as so the most recent post appears first in order at the top of the web page. It is actually a collection of articles that provide valuable, educational and helpful content or subjects to draw and attract visitors. One needs to use the best practices for writing blogs.

It is great for businesses as it actually allows the company or business to attract general web traffic and also qualified web traffic. These so-called qualified visitors who are actively visiting and seeking information with a particular problem in their minds are more likely to turn into customers or leads. The blogs are generally great for SEO because they tend to boost the organic traffic just by simply containing the educative and relevant topics or content that the customers or visitors are seeking.

In this new world of digital marketing, blogging just goes beyond the meaning of the so-called “putting pen to paper”. Blogging for your business or company or your client’s company is very important as it keeps the optimization at the forefront of your hard work and efforts.

But how can you exactly make your post’s SEO friendly as that you can get your hard-worked blogs in front of the customers and individuals that matter?

Here are the Best Practices for Writing Blogs

Use of Keywords:

To actually start off your blog you need to use keywords. Keywords should be added that directly relates to your topic. You can use different sites to help you with the choice of your main keyword-based on things such as monthly search volume, organic click, and difficulty through rate.

You need to make sure that your blog includes your main keyword in your blog title, URL and Meta description.
There is actually no fixed numbers as to how many numbers of times that this main keyword should be appearing in your blog or throughout your post. You just need to keep in mind that you’re writing good and compelling content and working in that keyword where it actually fits in.

Consider checking your blog length

There is a good starting point for the length of your blogs and that is anywhere between 800 to 1200 words. But however the lengths of your blogs depend on the topic at your hand.
At last, it is a matter of keeping the attention span of your customers or readers and making it certain that you have covered the topic enough to answer their questions or help clarify their problems.

Consider checking the strength of your blog titles

In order to drive traffic, search results and shares you need to make sure that your title is made up of common, powerful, unique and emotional words.

Always write accurate Meta descriptions

While this pint is often overlooked, Meta descriptions are really important since they appear on the Google search results pages and also act as description of what that particular page has to offer.
The Meta description should always be an accurate and solution-based representation of what individuals can expect when they are clicking through your provided link.

Consider adding blog tags

The addition of blog tags can vastly improve your blog. Assigning categories and tags to your blog posts can vastly help the readers or customers to find the topic that they are looking for in a more easy and convenient way.
Tags are as content themes that are throughout your blog topics and website.
One tag is supposed to relate to a vast variety of keywords and topics that you have posted about and that you should assign not more than three tags to one blog post.
Lastly, make sure that the tags you use are diverse and not just repetitive of one another as it can seriously damage your SEO efforts.

Always adjust your image size

You need to choose the size of the right image for your blog which actually comes down to the knowledge and understanding of the specifications that you need to stick to within your personal preference and CMS. The actual size of your image certainly affects the page load speed so images that are too large usually slow down the page that potentially turns readers away and you don’t want that.

Use link internally and externally

During writing your blog post when appropriate, the inclusion of internal links and external links is a great blogging practice.
Also along with the reviving of some of your old content and helping the readers to find what they are looking for, internal links allow you to actually highlight the validity of your own website.

Consider shortening your blog URL

The website URLs are one of the first things that the search engines actually crawl since it is another touchpoint for the search engines to tell about what your page is all about.
For only this sole reason it is important to keep your URL readable and short, to avoid a mess of numbers and characters that provide no actual context to the readers or to the search engines.

With all these blogging best practices in mind, you will be able to build a better blog strategy and high-quality content that will suit and attract your readers. Learn the Best Practices for writing blogs from the industry experts at Kolkata School of Digital Marketing which is the best digital marketing institute in Kolkata.