Running a business is difficult. The starting costs, the anticipation of whether you'll succeed, the question of how to get customers to come back for more, can all lay a huge toll on you. And that's where digital marketing comes in handy. Digital marketing can help your business grow through the use of social media and search engine optimization (SEO) techniques. Part of this is Facebook. Facebook tends to be overlooked as a medium for digital marketing, but what people don't realize is that it's one of the best platforms out there for the purpose. We're here to give you insight on the question, Does Facebook Advertising Help Digital Marketing? So without further ado, here are the ways Facebook ads help:

Your Clients Spend a Lot of Their Time on Facebook

What would you do if someone told you that your target market spends an average of 50 minutes every day on Facebook? Seems crazy, right? But it's true. Your potential customers are spending countless hours on Facebook catching up with friends, family, and other people they know. That means that the moment you advertise to them there is a high chance they'll see it and take a look.

Facebook Ads Have a Low Cost Per Click

Now, this may not come as a surprise to everyone but for those of you who don't know already, the social media giant offers some of the lowest costs per click out there. The reason being that their ad system is almost entirely automated and it's the most used one out there. Thanks to algorithms and a lot of ad providers, you can get your ads in front of thousands of people just by paying a small amount.

You Have Complete Control Over the Targeting Factors

Nowadays platforms that offer digital marketing provide a wide array of bases on which they can target their audiences. Facebook is no different and lets you go as specific or general as you can, depending on what your goal is and how much you're willing to spend. With the help of the options available, we guarantee that there's a very high chance you'll get what you want.

There's a Wide Variety of Ad Types

Advertising on Facebook is a lot easier than on other platforms because it doesn't require too much knowledge or special techniques. You get to choose between Newsfeed ads, right-hand side ads, mobile app install ads and Canvas apps. All of these can be done from within the same platform you use to handle your account and they're all designed to work effectively for you.

The Powerful Targeting Will Allow You to Hone in on Your Audience

Facebook gives you the option to pick exactly what you want from its large pool of users. You can focus on age groups, geographical locations, interests, even job roles if that's what you need to get the right people. By using these parameters, you can create a very precise advertising campaign that will allow you to have maximum visibility of your target audience and thus more chances of getting what you want.

You Have Access to Stats That are Easy to Understand

Since Facebook is one of the most used platforms around, it's had some time to develop its own analytics system. A result is a powerful tool that tells you everything about your ad campaign and more importantly, it does so in a way that is easy to understand. Even for those who aren't as tech-savvy as others, the platform's stats will tell them what they need to know and then some!

You Can Use Custom Audiences to Refine Your Marketing

This is a great option Facebook gives you and it's aimed more at businesses than individuals. Custom audiences allow you to upload your own lists of customers and this way you'll be able to include them in ad campaigns that are more likely to succeed. This feature alone grants you an immense amount of power and it's definitely going to help you a lot.

You Can Retarget People Who Visit Your Site

This is another great feature that lets you go above and beyond your competitors. Creating a custom audience of people who visit your site but don't end up buying anything from you has never been easier, as the process takes only a few seconds. Once you do that, you can start showing your ads to these people and thus increase sales by tapping into this new audience!

Now that should have you convinced of the usefulness of Facebook in terms of digital marketing! Are you now uncertain about where to start with your digital marketing journey? Well, don't worry! We at the Kolkata School of Digital Marketing are here to the rescue! We teach you everything, from the basics of digital marketing to the specific ways of crafting your marketing techniques around the industry's needs. We offer a tried, tested, and easy-to-understand course and make learning digital marketing a lot more fun than it already is!

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