What is AI?

Artificial intelligence (AI) is a far-reachingstream of computer science responsible for building smart machines capable of performing and executing tasks that typically demand human intelligence. It is an interdisciplinary science with many methods and approaches. AI can be seen in the form of smart devices, chatbots and self-driving cars etc.

The progress and advancements in machine learning and deep learning are creating a paradigm shift in the digital marketing. Let’s see how AI is transforming the future of digital marketing.

How is AI revolutionising the future of Digital Marketing?

AI, with its effective data analysis and the ability of adaptation to the input information is crucial in identifying and catching marketing trends. The vantage point of Digital Marketing is to deduce marketing trends to advertise their products and services and reach their customers. So, in this respect, AI technology and Digital Marketing goes hand in hand. Digital Marketing companies use AI resources to save their time and manpower through automated digital marketing services.

Helps you to understand your customers better-

AI analyses data input and can easily predict the buying behaviours, market choices, preferences, predilections and decisions of the target customers. All of which help Digital marketing companies in a judicious way.

Enhances user experience-

Digital marketers use AI to design and create content in such a way that it impresses and influences the audiences and give them a pleasant experience.

Assists in planning Effective Marketing-

As AI helps digital marketing companies in getting to know about the likes and dislikes of their audience, so does it help in planning effective marketing strategies to nail the targets and reach the goals set by the companies. When you have a clear idea about what your customers want, you can create marketing strategies accordingly using AI’s data driven analysis.

Increases Productivity-

AI algorithms are used to perform a set of repetitive tasks which otherwise, would be time taking and boring. So, it helps in increasing productivity and save time of employees.

Increases ROI-

AI promotes decision-making and also allows to create better-performing content. Implementing AI digital marketing strategies plays an important role in reaching out to the right audience with deals and offers they can’t refuse.

How to use AI Technology in Digital Marketing Space?

Chatbots

Several AI chatbot programs allows Digital Marketing companies to increase engagement withcustomers in a much more refined and lucid way. One can add useful chatbots to their websites, emails, apps, and text messages. Digital Marketers use chatbot programs to reach to their customers or answer their queries. AI possess the ability to answer the most common questions of customers and can participate in human-like conversations which improves customer experience.Chatbots enables Digital marketing companies to collect leads and not worry about losing valuable prospects anymore.

The benefits of using chatbots and various AI technologies are:

1. Personalised Product Recommendations- This helps in increasing the customer base by giving suggestions to them based on what they like and want.
2. Enhanced Shopping Experience- AI helps in improving the shopping experience of the audience by creating visual virtual fitting rooms so that they can try the clothes before they buy them.
3. Better Advertising- AI gathers user data, examines and inspects it, and predicts future actions. This information helps brands to create and target ads according to the user's preferences.
4. Helps in Website Design-AI technology can be used in building websites. AI in digital marketing takes out all the labour out of website design. AI-powered website design platform, The Grid, can design a website based on user data and how they interact with content.

Kolkata School of Digital Marketing

Kolkata School of Digital Marketing is a superlative Digital Marketing Training Institute in Kolkata. Our vision is to develop proficient Digital Marketers for this digitally driven era. Our digital marketing course entails all the areas, issues and characteristics that suit the industry’s needs and preparing you accordingly. A good digital marketing course willbe an amazing addition to your CV. It will open up the avenues of various digital marketing jobs for you.We are the academic division of We Love Digital Marketing. We focus on developing and creating marketing strategies for businesses. After satisfying and impressing our clients with all our passion and expertise for over 5 years, we have taken upon the task to spread the knowledge of Digital Marketing.  We would like to share what we have learned while serving our clients, through this Digital Marketing Training Institute.

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