In today's world, numerous brands exist around us, of which some we are aware of and some we are not. Even in this overcrowded world of brands, we never fail to recognize some like Apple, Puma, Nike, etc. Usually, how does one recognize a brand?

We can assure you that the majority of the answer will be that through a company's name. But those who stand out in the crowd will have a different answer, and that answer is 'LOGO'. Like, we recognize Apple from its 'Half-Eaten Apple ' Logo, Puma from its 'Leaping puma'.

Without a doubt, we can vouch for Logo as an integral part of establishing or positioning one's brand in the market. Creating one of a kind Logo that a client would wish to have is not a smooth process.

So one may ask questions like, what are the most important steps to create a Logo?
As Adam Braun said "creating something new is easy, creating something that lasts is the challenge".

There is no formula nor can one explain the technique for designing lasting, influential, or attractive Logos. Designing a great logo doesn't have an outright definite method. Along with creativity and unconventional thoughts, one needs to learn to lot more for designing a Logo.

So we have put together some of the most important steps for creating a Logo. Before going to the 'the most important steps' which would trigger the creative minds let us clear our concepts a little bit.

What Is A Logo?

In simple words, it is a design created out of or comprised of the text, image, symbols, or emblems that are usually associated with a business and helps identify it.

A Logo is an intangible asset of a company. Depending on the type and need of a company, a logo can be an abstract or figurative design or a stylized version of the brand name.

Why Is It So Important To Have A Logo For A Company?

• A Logo is your Brand Identity - A Logo represents the ideas, purpose, and values of a Brand. A logo conveys crucial information about a company.
• First Impression Is The Last Impression - A logo is the face of a brand, and through it, a brand creates its first impression on the mind of consumers. A visually impactful can leave a lasting mark in the minds of consumers.

Now we can come to the main objective of this article. i.e, to enlighten our readers about the most important steps to create a logo for your company.

Most Important Steps to Create A Logo For Your Company 

• Chalk Out Your Plan - The first and foremost important step towards any course of action is planning. Before taking any action we need to plan out our course of action and strategies. Plan out whether you want a simple, short logo or an elegant symbolic or a highly sophisticated one, etc.
• Understanding Your Company/ Evaluating Your Company - Understanding the company and having every relevant information regarding it is very crucial for Logo designing. Before designing a logo one needs to know answers to questions like-

1. What kind of impression does the company intend to make?
2. Which consumer segment the company is aiming to target?
3. If there would be any message that the company would like to convey?
4. What are the ideals and values of the company? Do they need to be conveyed through the logo?
5. This step is also called the Client Discovery Phase.

• Market Research - This step is also called Industry Discovery. Since a lot of Logos already exist in the market, we need to be aware of the leading ones. We need to gather information about- Logo designs that are in trend, Level of competition present in the market, etc.
• Conceptualization & Drafting- Once you have all the information in hand, let your ideas flow freely. Then start drafting those ideas on paper. Let your brain cook up ideas, themes, designs based on the information available. Then let your initial designs flow on paper and create some drafts.
• Screening & Delivery - This step involves screening of drafts which are already present in our hand. Then select the one which seems to define the company. Then deliver that particular design in a suitable colour, theme, styles, and ta-da your Logo is ready.
• Feedback- Now last but not least, your logo might be ready but is it ready for the market. Show your Logo to a variety of people, be open to criticism and consider others' opinions.

Designing a logo can be exhausting if taken a long route that is why we need to base our work around some steps which would help us in the long run. We aimed to put forward some such important steps towards creating a Logo for the company.

Kolkata School of Digital Marketing, the academic wing of WL Digital Marketing is one of the best institutes in Kolkata that helps to impart digital marketing skills to the marketers of tomorrow. We offer a Diploma in Digital Marketing and we stay with you in your journey towards becoming a successful Digital Marketer. You can work on our projects and get hands-on experience. We also offer a paid internship after you finish your course.