In today's blog, we are about to discuss the advantages of being a digital marketer in the future. But before we get to the core of the topic, let us understand what digital marketing actually is, for the uninitiated.

DIGITAL MARKETING:

Traditional marketing is all about the advertisement of brands and companies, across the social psyche of society via the use of front-page ads in newspapers, 30-second advertisements on the television and other such real-world techniques.

Whereas digital media entails a significant online presence for the clients brand through websites, social media pages and other such digital world entities in order to penetrate the conscious minds of potential customers directly at their home.

Previously, in a largely family-oriented society like India, marketing was not seen as a potential job opportunity by most youngsters and their parents alike. For fear of job security, the majority of youngsters opted for the same Software profession that every other sheep in the herd opted for.
But now, due to the rise of the popularity of social media amongst the masses, social media marketing is gaining traction in the educated graduate circles. Even parents of youngsters have also had a change of mind with regard to jobs in the social media marketing profession.

But, as is the case with any other profession, it is only prudent of students and parents alike to evaluate the pros and cons before making a decision. And so, let us discuss the advantages of being a digital marketer in the future.

ADVANTAGES OF BEING A DIGITAL MARKETER IN THE FUTURE:

1. CAREER OPTIONS: Digital marketing is not a one-dimensional field where there is only one job description that everyone must adhere to. Quite contrary to such a popular misconception, Digital Marketing is an industry unto itself, that there are several careers within its large umbrella. From videographers to video editors, content writers to copy editors, digital marketing encapsulates a wide array of responsibilities to be handled. Each of the above-mentioned jobs has a large scope for career development, considerable salary and most importantly job satisfaction.
2. RISE OF SOCIAL MEDIA: If there is one thing that most experts are sure about the upcoming years, it is the rise of social media. When it first came into existence, social media was just another means of getting in touch with our loved ones. Social media was just a faster and quicker postal service. But now, after approximately 16 years, social media is not one but many things. Social media is now utilised by several multi-million dollar corporations for promoting their products and creating their brand. And this is where social media marketing comes into play, with its army of digital marketers and content creators.
3. IN - DEMAND JOB: Unlike most other professions, there is a huge gap between the demand for digital marketing jobs and digital professionals to fill them. To put it simply, there has been no better time to be a digital marketer than the upcoming years. Such demand created by the lack of sufficient digital marketing professionals makes digital marketing a lucrative career for students who are studying digital marketing. Meanwhile, it is advisable for students to find out what the most in-demand digital marketing skill is and work towards learning the necessary skill.
4. SCOPE FOR CREATIVITY: Digital Marketing is one profession where monotony never sets in, because of its creative and dynamic work approach. From video editing to audio production, there is plenty of scope for a digital marketing professional to let lose his creativity without any limitations. As I mentioned earlier, in such a dynamic and free-flowing profession as digital marketing there is never less than one way to complete a work. The need for newer ways of marketing products, creating content and engaging audiences is ever persistent.

Even though digital marketing as a profession is in such a demand, it will be better for aspirants to study digital marketing from the masters themselves.

KOLKATA SCHOOL OF DIGITAL MARKETING:

We are the academic division of the best digital marketing company in Kolkata, We Love Digital Marketing. As a digital marketing company, We love Digital Marketing has catered to the interests of several companies spread across the globe. We, with all our passion, have helped countless companies hone their branding and digital marketing campaign. More than just a business venture, we at We Love Digital Marketing, view ourselves as patrons of the esteemed art of content marketing. And so, after 5 years of experience in the field of digital marketing, we turn our attention towards educating other youngsters in the art of content writing. Kolkata School of Digital Marketing is our academic wing and we have made it our priority to make content marketing a valuable and esteemed profession. We are the best digital marketing institute in Kolkata and we also provide guaranteed paid internship and 100% placement assistance.