"Digital marketing is not an art of selling a product. It is an art of making people buy the product that you sell". Marketing plays a pivotal role in the success of any business, small-scale, or large-scale. It makes aware it's audience and target market about the products and services that they create. This makes the scope of digital marketing high in India.
To push itself through the door, the businesses need to adopt the new methods that come up in the marketing world. The effectiveness and reach of digital marketing make it both necessary and efficient for an entrepreneur to adopt.

What is digital marketing?

Digital marketing creates brand awareness, generating traffic for the brand. It helps take marketing to another level by reaching out to both existing and probable customers. It involves marketing through social media, online advertisements, e-mails, websites, etc. It can go across the geographical borders of the place very easily thus, benefitting the business.

Scope of digital marketing in India

Freelancing services

A service offered to companies on a part-time basis is called freelancing. This can easily be done from your home and you can also reach out to clients from all around the world. Some websites help you do so such as freelancer.com.

Starting your agency

With the help of management skills, resources, finance, and contact it would be a great idea to start your digital marketing agency. Here, you shall work with your clients and help them build digital marketing strategies.

Become a YouTuber

After achieving a certain amount of subscribers and views on YouTube, you can earn money through YouTube monetization. However, your main focus should be unique and engaging content which would help attract more people. This scope of Digital marketing in India focuses on a selected niche.

Professional blogger

Many digital marketing professionals have blogging as a full-time career. This, however, is not a very successful idea. But, with marketing strategies and advertisements, you can generate income.
 
As of 2019, a person spends an average of 144 minutes per day being online. This involves the time spent on gaming and social media. If digital marketing is done through these platforms, it very easily attracts the consumer who checks out the website or advertisement. Like, one of the newest trends of digital marketing through social media is shoppable posts. These show the price of the product. These not only include renowned brands but also, small-scale and upcoming brands and businesses.

The return on investment provided by digital marketing is also higher than traditional marketing mainly because digital marketing involves a much lower cost than traditional means. 

This serves as a benefit to new entrepreneurs and small businesses. For example, in case of traditional marketing like print, radio, television, etc. the costs are calculated per word and/or second(s) but considering digital marketing, on most of the platforms the marketing is done is free of cost and no limitation of words or time like, posting an advertisement on Facebook or Instagram. Comparing which, Digital media can also reach consumers faster and around the globe at the same time. They also target the section that does not use most or any of the traditional media but instead uses mobile phones. However, the traditional approach fails to deliver this feature.

The Kolkata school of Digital Marketing is an advanced school where aspiring Digital marketers get a platform to learn and express themselves. The program is designed in such a way that the students are prepared for the business world and can reach up to the expectations.

The method of teaching is a comprehensive and integrated approach where the students undergo a holistic development to be successful digital marketers. The needs of the business world are chalked down and then taught to the students. Here, the school teaches interactively by teaching through case studies and live examples to give them a finer perspective. The Kolkata School of Digital Marketing in India and also helps you understand the many opportunities and scope of digital marketing in India.
Their main focus is to make you fall in love with Digital marketing and also experts in the field. With a guarantee of paid internship and 100% placement, you will be all set to work under any company for digital marketing.

Overall, the scope of digital marketing in India is quite high. This is because a lot of our time is spent online and this works as an advantage for the businesses to take over by marketing their products to us during that time. Because of the ease in method and cost, it is convenient for all types of firms. In this digital era, the firms are given a platform to bring out their products to their consumers and other potential buyers and to rule in their field of business.