In recent times, digital marketing is a method of marketing or advertising a company’s products and services using digital platforms such as the Internet, Mobile phone apps, display advertising, and any other digital mediums. In the era of globalization, the whole world is in our hands with the help of the internet. Thus, career opportunities in digital marketing are also increasing day by day.

Why Choose Digital Marketing?

• As the world is becoming digital, in the 21^st century, every company is trying to make its presence in the digital media platform for advertising its products and services, creating lots of opportunities in this field.

• The world of digital marketing is progressive. With the gradual advancement of technology, you also have to develop your skills to flourish in your career.

• Research says that the digital economy is getting faster growth than the traditional economy. Firms working in online trade create more job opportunities than other firms.

• Each career option in this field is creative and dynamic.

Primary Roles in Digital Marketing:-

There are many great positions that you can hold in the field of digital marketing. Career opportunities in digital marketing are always multidimensional.

Digital Marketing Manager or Digital Director:-

The highest post that you can achieve in a career in digital marketing is the Digital Marketing Manager or Director. You should have an experience of 5-7 years in Digital Marketing to attain this position

In this position, your job responsibilities will be to take care of the whole marketing development strategies that will attract more traffic, leading digital marketing campaigns, improving and updating the company’s website regularly, etc.

Web Developer & Web Designer:-

These people are the ones who create those amazing websites that rule the world of the internet. The terms web developer and web designer are often used interchangeably but the role of a web developer is more particular whereas web designer does a lot of things. Being a web developer/designer, you will be given the responsibilities of designing, coding and modifying websites making it attractive and user-friendly. Sound knowledge of JavaScript, JQuery, HTML, CSS and web programming is necessary to fulfill this role.

Social Media Executive and Social Media Manager:-

Nowadays, social media is the leading platform to reach people from diverse backgrounds. Thus, marketing the products and services on social media can really be beneficial for your company. The world of social media is not only restricted in Tweeting and Facebooking, but there is also more to it. As a social media executive/manager, you need to be updated about the latest social media trends and chalk out strategies accordingly, cooperate with the content team and client servicing team on a daily basis, creating quality content or video, etc for social media websites. Great knowledge about all the social media platforms and creative ideas are required qualities for this job.

SEO Executive/Expert:-

A well-designed website is incomplete without proper promotion and thus, SEO executives are hired to make a dominant presence of the company’s website all over the web. SEO executives help to get more traffic on the website and improve Google rankings. Their job is to make sure that the content on the website is search friendly, handle keyword research, research about different SEO tools, make sitemaps and submit them, etc.

PPC/SEM Expert:-

The useful and sometimes irritating ads on the websites are created by them. They are responsible for producing a lot of leads for the company and therefore, the demand for PPC professionals is quite high. To become a PPC/SEM expert, you will have to operate PPC keywords, divide ad groups, refine landing pages, make reports, provide advice for ad copies and graphics, etc.

Content Marketer:-

Advertising your products through great quality content is really an important aspect of every company. The chief responsibilities of a content marketer include creating meaningful and attractive content for the website, assuring that the content gets a good promotion through SEO, coordinating with other teams and incorporating their concepts in content and pursuing content trends, etc. To flourish as a content marketer, you will need a vast knowledge of the English language, the ability to play with words and a lot of creative ideas.

Other Roles:-

There are other important roles or designations in the Digital Marketing field which depend on the requirements and needs of the company. Some of them include:

• Analytics Manager
• CRM Manager
• Email Marketing Manager
• E-Commerce Manager
• Digital Agency Account Director.

Salary:-

The salary of employees in the digital marketing field depends on the organization and position of the employee.

The chart below gives you an approximate idea about the salaries for different positions.

Role	Annual Salary
Digital Marketing Manager	4 to 10 lakhs
SEO Manager	3 to 7 lakhs
SEM/PPC Expert	3 to 5 lakhs
Web Developer/Designer	3 to 6 lakhs
Social Media Manager	3.5 to 7 lakhs
Content Writer	2.5 to 6 lakhs

 

Kolkata School of Digital Marketing is a leading and advanced digital marketing institute in Kolkata which trains digital marketing aspirants and professionals through multiple well designed employment-based courses. After providing efficient service to their clients all through the years, they have now ventured into training aspirants in the rapidly growing field of digital marketing. Their integrated courses cover all the sectors of digital marketing and add value to your CV. Workshops are also organized to develop the concepts of digital marketing among students. The courses are affordable and scheduled conveniently. Each course is reliable and will open doors to various career opportunities in digital marketing for you.