Digital marketing actually uses the internet on mobile devices, P.C. and other platforms such as social media, search engines, and other channels to reach consumers. It targets a specific segment of the customer base and its interactive. Digital marketing is in demand and on the rise, it uses the platform such as, search result ads, email ads and promoted tweets – anything that incorporates marketing with customer feedback or a two-way interaction between the customer and company and is the latest trends in digital marketing.

Just like having a cruise ship business without any advertisements will be a flop, business these days without marketing on the internet is a business of loss. Even if the business is afloat, it will sink within a few years. In this digital era, smartphones and computers have revolutionized the world. The internet is everything today. In a study, it is found that 70% of the customer research on the internet before they go out to buy something.

In a given day, WordPress alone publishes around 2 million posts, that is, roughly 24 blog posts per second. With this kind of numbers, it is very hard to stand out on the internet. Showing up on the front page of Google can decide between a thriving business and a bankrupt one. If your company don’t have a budget for the marketing your products online, you’re on ‘thin ice.’

So how do I get started in Digital Marketing?

Digital marketing is an extremely broad field ranging from web development to graphic design to writing and all things in between.

Here’s a small guide to get you started with.

1. Search Engine Optimization

SEO is a method to gain maximum traffic from organic search results from Google and Bing. Organic here means ‘genuine source’.

• Copywriting

Digital marketing mostly deals with writing to communicate with the audience.  Other approaches like audio, graphics and videos can also be used.

• Content Marketing

It is a strategic marketing approach focused on creating and distributing valuable, relevant information to a specific/ interested audience.

The purpose is to attract readers who hopefully become customers.

• Email Marketing

It is still the largest driving source of revenue for many businesses. The discounts, sale emails from your favourite shopping site help you to keep getting engage on their site.

• Pay per Click

If done well, PPC can generate a lot of advertising revenue for business very quickly. But mark the word ‘if’.

Now, you know the basics of Digital Marketing. Getting started on it is pretty easy. Hire someone who knows well or better train your employees by a professional academy like Kolkata School of Digital Marketing.

Let’s look at some Latest trends in digital marketing.

1. Artificial Intelligence

AI is everywhere now. From search results to phone cameras. It sure has pulled a lot of weight in the marketing world. AI is now powering customer segmentation, retargeting, push notifications, click tracking, you name it – in a limitless combination of possibilities. It’s even creating content now!

According to a study by Blueshift, 28% of marketers are using AI for product recommendations and 26% are using it for campaign optimization.

• Chatbots

Human beings are social animals. And part of that is interacting with other humans, having a voice and being heard. This is why social media networks like Facebook and LinkedIn are so popular. However, regularly engaging in social media is not the end-all answer to becoming closer to your customers- you can install a chatbot on your website to interact with website visitors on their terms.

With improve in AI, chatbots now much better and can handle a lot of basic conversations by visitors. It also doesn’t cost a fortune like live chat support offered by many websites.

• Omnichannel Marketing

The customer today is more sophisticated. They find information through various channels, for example, one can find your business through Twitter, Facebook ads. For instance, you may start interacting with a customer on a social media network and then it continues through your SEO rankings and eventually through email. Eventually, you get the prospect on the phone which turns into a sales qualified lead.

• Accelerated Mobile Page (AMP)

Search engines drive a lot of traffic. Research shows that 60% of search traffic on Google comes from mobile devices. In countries like India and China where mobile phones are a huge chunk of the internet age population, having a dedicated webpage for mobile phones which loads faster even in poor connectivity can be a deal-breaker for your competition. It has also been said that Google ranks AMP website higher in their search results.

• Email and Marketing automation

The email has been a popular tool for a long time, but an email from 20 years ago is different from what is now. The difference is personalization. Now, businesses can send different emails to different subscribers based on their interests, which is usually determined by the content they engage with.

Including Marketing, automation help eliminates time wastage, errors and increase collaboration. To keep up with the latest trends in digital marketing, joining a trusted and reputable marketing school is very important. I recommend Kolkata School of Digital Marketing. Located in the joyful city of Kolkata, it covers every aspect of Digital Marketing from SEOs, SEMs (Search Engine Marketing) to Mobile Marketing which is trained through various case studies and live examples. It also offers corporate training programs to boost your business to the next high level and is the well known digital marketing training institute in Kolkata.