Before we answer this question, let us confront some statistics. Go to Google and search for a number of internet users in India as of 2020. I bet you will be stunned. The result will be approximately 600 million users! From this, it is evident that internet/mobile phones have become one of our basic needs.
The world is going digital and no doubt, India is already gleaming with her digital marketing trends. It has become an essential platform interconnecting business, employment, and entertainment. Many companies have shifted their focus from traditional marketing to digital marketing.
So coming back to the question, here are the 7 key reasons why the future of digital marketing in India is very bright:

Bye, Bye Traditional marketing

Gone are the days when we used to see the door to door advertisements and banners flooding the streets. Indian marketers used physical manpower to promote their products. Now, almost everything is available on-screen. Although we cannot dodge out traditional measures, we are more leaned towards the digital way. As we can see, the pandemic also contributed to switching over to digital marketing.
People are more interested in getting everything at their fingertips. The world is getting busy day by day and India’s got to get along with digital marketing one way to do so.

Going Digital, Going Global

With a tap on the phone, even the small business can flourish internationally. Due to the advent of technology, the passage of going global has become easier. India, ranking #1 in terms of outsourcing, cannot be better described without digital marketing. We can effortlessly find new markets and trade globally for only a small investment. Companies have started reaching out to global audiences and thereby creating a brand image. With digital marketing and the internet, India is setting out on a soon to be a successful journey into holding a position in the globe.

Government’s ‘Digital India’ initiative

Digitalization is the new mantra of our society. By this initiative of 2015, the government has successfully turned India into a digitally-driven community on behalf of adopting information technology for public services. This has proven the best during the pandemic and has now become a solution to raise the stakes. It has led to the mushrooming of startups, networks, and more. The youth of the country together emerged in support of this idea making it a successful attempt for the future.

Of course, Social Media Collaboration

People are spending hours and hours, scrolling their screen and this has become a daily routine. No one can imagine a day without Facebook, Instagram or Twitter. Well, who is the most benefitted by it? Our marketing industry. The industry can now capture even more audience who are crowding on the other side of the screen. Advertisements popping up from our Facebook page are clearly an example. The era of social media is getting ‘viral’ and this favours the digital marketing sector of our country to expand its kingdom furthermore.

Careers in Digital marketing

As we all know the current covid-19 crisis has been a huge blow to almost every sector of our society and the employment sector is no different. As a result, many have turned their heads into digital marketing careers. Several companies have rooted and are recruiting people skilled in digital marketing. It has become one of the emerging careers in India. Moreover, we can see a large number of subcategories branched under digital marketing such as digital ads managing, content creation, video marketing, blogging etc… all having equal demands.

Affordability and Increased Revenue

It is no doubt that digital marketing is one of the most affordable media to promote a product.it is a period where even a small investment is running global. Having a digital marketing strategy and a phone with an internet connection is enough and more and soon you are a ‘click’ away from your customers.
It has been predicted that the revenue-generating from digital classifieds is rising to be five times than earlier in India. To hold a respectable position in the global economy, India, of course, has her digital marketing skills in handy.

Digital marketing Institutions

Several institutions in India have come up with engaging courses in digital marketing that are both practical as well as demanding.
Kolkata School of Digital marketing, one of the best digital marketing institutions in Kolkata, prepares its students and moulds them into an asset for the digital era. Aimed at developing proficient digital marketers for the foreseeable future, Kolkata School of Digital marketing assures its students 100% placement assistance for a career in digital marketing. The Academy focuses on Hands-on Digital Marketing Training and covers areas such as Search Engine Optimization, Social Media Optimization, Content Marketing, Search Engine Marketing, and Social Media Marketing.

India is still climbing the heights towards a successful economy and digital marketing, for sure, will be an uplifting step. We can get ourselves prepared for an era of digitalization with digital marketing as a promising and demanding industry. Although challenges ahead are inevitable like the current pandemic, a tiny ray of hope is what makes us stand and face them. Let us go ahead and go digital!