Memes are images, videos or piece of text, etc that are humorous in nature, which is copied and spread rapidly by internet and social media users, often with slight variations or differences. Memes have become a great digital marketing tool to promote products, goods and services. So, here are 5 ways to use Memes in Digital Marketing.

Meme Advertisements

The first and obvious way to use memes in digital marketing is by meme advertisement. The popularity of memes is indubitable. So, it is used by digital marketers to attract attention of audiences by using and planting memes in their advertisements so creatively and intelligently that their products get publicity and engagement. Memes are highly visual. Therefore, meme advertisements are doing so well these days because it hits the target audiences and makes people notice and like the products and businesses that are advertised cashing on the popularity of memes.

Memes should be humorous and not repetitive

It is not uncommon for audiences to get bored of the same, overused memes. After a point of time, people get irritated by the same hackneyed, dull and banal memes. So, it is very important to avoid being repetitive and sequacious. Using different kinds of memes is innovative and prudent marketing strategy. The audience is impressed by the creativity and wholesome ideas of the brands. Another thing that one should take care of, memes should be humorous. The idea of memes is to keep people in stitches. So, while creating memes for brands, digital marketers should keep in mind to provoke a few laughs while promoting their products simultaneously.

Memes should match brand voice

The memes should resonate with the brand voice. Memes should be selected, created and designed by keeping a thing in mind, that is how it would correlate with the brand image and voice. If it doesn’t correlate or concomitant to the brand voice, then it is worthless to create memes. The meme projection and the brand voice should draw parallels with each other. It should not be contradictory, otherwise it will look distasteful and will fail to create a good impression.

Follow the meme trends

Memes have become a part and parcel of popular culture in India. The best way to follow the current meme trends is to follow social media platforms such as Facebook, Twitter and Instagram where memes have a life of their own. It is up to the aptitude and perspicacity of the digital marketing teams to use the flooding memes to their advantages and churn out memes that give their brand’s popularity.

Meme Shares are very important

It is one thing to create memes and sharing and making it popular is a different task altogether. The more the shares, the more audience see it. The more audiences see it, you get a response whether what you made was liked or not. Based on the response, you get more viewers and supporters. It will ultimately create brand awareness, equity and popularity

Kolkata School of Digital Marketing

Kolkata School of Digital Marketing is a proficient and advanced Digital Marketing Training Institute in Kolkata. It is aimed at developing perspicacious Digital Marketers for this digitally driven era. Our digital marketing course is designed in the best way to suit the needs of the industry and prepare you accordingly. A good digital marketing course will be a very good addition to your CV as well as open up the spectrum of various digital marketing jobs for you.

We are the academic division of  We Love Digital Marketing. We focus on developing key marketing strategies for businesses. After catering and meeting the demands of our clients with all passion and expertise of over 5 years, we have chosen to spread the edifying knowledge of Digital Marketing.We would love to share with you that we have learned while serving our clients, through this Digital Marketing Training Institute.

Our trainees use an integrated and comprehensive method of teaching, to help cover the over-arching subject of Digital Marketing,from SEOs, SEMs to Mobile Marketing. We have planned out the courses to suit the necessities of the industry and the professional needs of the students.

The aim is to make you love the subject as much as We Love Digital Marketing and to help you learn the all the new strategies of Digital Marketing. We will guide you to pull the socks up for your career and provide you guaranteed paid internship and 100% placement assistance.