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Pay Per Click (PPC)

Google Adwords Certification Course

The Digital Marketing process entails a lot of interconnected processes in it. To be efficient in it and to know how to top the Search Engine Marketing Campaigns, one has to know the basics which starts with Google Adwords.

Businesses today are in constant search of people with the set of skills to help them stand out from their competitors in the digital field. Kolkata School Of Digital Marketing, bring to you a course which teaches you everything about Google.

Course Syllabus

Introduction to Online Paid Advertising

Google Adwords

Bing & Yahoo Advertising

Comprehensive Keyword Research using Keyword Planner Tool

Target Keyword Analysis

Keyword Grouping

Importance of Broad Match, Modified Match, Exact Match, Phrase Match, Negative Match Keywords

How they Work

Course Duration:


The duration for this course is just 2 weeks

Who can opt for this course?


Anybody who has a basic knowledge of computers could opt for it. Although it would be easier for Engineers or Computer Science students to grasp. Even an MBA student specializing in marketing could also opt for it to add an extra edge to his/her skill, which are otherwise usually not being taught in the management schools.

Outcome of the course:


After the completion of the course, the student can be a successful Facebook Marketer and hold successful Facebook ad campaigns for their own independent company, or for the company he/she would be working for.

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