SEO stands for “Search engine optimization”.
It refers to the process of acquiring traffic from the organic, free, editorial search results on the search engines. The major search engines include big names like “Google”, “Yahoo” and “Bing” where pages on the web or other content like local listings and videos are showed and ranked on the basis of search engines that are considered to be most relevant by internet users.
A digital marketing course that includes in-depth knowledge about SEO is the key to becoming a good digital marketer. The path to a digital marketing professional requires tremendous knowledge of each and every element in the field.
If digital marketing is petrol, then SEO is the fire that causes the flames. Understanding SEO completely will not only help you tremendously in boosting your business presence online but also come up with good strategic action plans to level up your business game.
As a student who is wishing to pursue a career in digital marketing or as an individual trying to develop his or her business presence online, these are the top benefits of SEO for you:
Repeat classes in case of doubts
Mock interview sessions to make you job-ready
Industry-recognized certificate from KSDM after successful completion of the course