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DIPLOMA IN DIGITAL MARKETING

About the Course:

With the rapid changes in technology, Digital Marketing is now seen as a go-to strategy of all businesses for brand promotion. We at Kolkata School Of Digital Marketing encourage students as well as working marketing professionals, to take up a course in Diploma in Digital Marketing, to stand a better chance to be picked by the business houses. The Diploma course in digital marketing has been designed to educate the learners with all the basics as well as the advanced techniques of the same. This course lets you add an extra zeal to your marketing skills and helps you shape the future for yourself as well as for the company you would be working for.

This course has been split into 10 convenient Modules, with each module allotted a specified time for it. Along with the theoretical knowledge, the learners are given case studies, exercises and practical classes to get a hands-on experience of all the things that are taught in the classrooms. After completion of the course, the learners will be absolute professionals certified by Google and Bing.

Objectives of this course:

  • • Improving your knowledge base on the latest digital marketing trends, techniques and approaches.
  • • Understanding the blend of digital marketing with traditional methods of marketing and how to use it effectively
  • • Getting you equipped with the essential skill-set for being a great digital marketer
  • • Providing in-depth knowledge about visitor’s tracking and web analytics
  • • Understanding the approaches to a data-driven and digital mode of marketing
  • • Developing an in-depth knowledge on data analysis
  • • Understanding and implementing comprehensive planning to spread brand awareness
  • • Enhancing your understanding on how cost-effectivity pays off in digital marketing
  • • Getting you up-dated as per the industry’s needs

The course duration is that of 3 months – 48 hours and the course fees is Rs. 20,000 + GST.The course structure is designed keeping in mind the latest trends in the digital marketing universe while making sure that it is highly interactive and a fun learning experience for you.

Course Overview:

  • MODULE 1- SEO


  • What is SEO?
  • Introduction to SERPs.
  • How does Search Engine Work?
  • Understanding Google Ranking Algorithm.
  • Understanding Keywords.
  • Google Keyword Planner Tool.
  • Selecting keywords for your website.
  • Understanding Keyword Stuffing vs. Keyword Placement.
  • MODULE 2 - Onsite SEO


  • Page Title and Meta Data Optimization.
  • Social media Meta Tag Optimization.
  • Content Optimization.
  • Link Structure Optimization.
  • txt Setup/Optimization.
  • XML Sitemap Setup/Optimization.
  • SEO friendly redirect setup using htaccess
  • Google Webmaster Tools.
  • Google Analytics setup and management.
  • Introduction to Basic HTML and Dreamweaver Software.
  • Introduction to FTP.
  • MODULE 3 - Offsite SEO


  • Introduction to PR, PA and DA.
  • Directory Submission guidelines and best practices.
  • Article Submission guidelines and best practices.
  • Press Release Distribution guidelines and best practices.
  • B2B/ Classified submissions and best practices.
  • Guest Blogging.
  • log Commenting/ Forum Posting.
  • Dos and Don’ts of Link Building.
  • MODULE 4 - Local SEO


  • Google Places/ G+ Account Setup.
  • Company Profile Setup in Local Business Directories.
  • Citations and Brand Reputation management through Social Media.
  • MODULE 5 - Advanced SEO


  • Website Analysis/Audit.
  • SEO Proposal.
  • Latest Google Algorithm Updates.
  • PRACTICLE CLASSES-
  • Hands-on experience on using Google Keyword Planner Tool.
  • Hands-on experience on Web-page Modification, FTP usage and Dreamweaver Software.
  • Setting up Google Webmaster Account and navigating through Google Webmaster Tool
  • Navigating through Google Analytics and Understanding Traffic behavior.
  • Link Building for Live sites.
  • MODULE 6


  • Introduction to Online Paid Advertising.
  • Comprehensive Keyword Research using Keyword Planner Tool.
  • Importance of Broad Match, Modified Match, etc. and Match keywords and How they work.
  • MODULE 7


  • Google Search Network.
  • Managing Multiple Client Accounts.
  • Campaign Setup for Google Search Network.
  • AdWords Ad formats and Best practices.
  • Writing Compelling Ad copies.
  • Customer Targeting.
  • AdWords Bidding Setup and Budget Optimization.
  • Ad Extensions.
  • AdWords Performance monitoring and Fine Tuning.
  • Website and Landing Page Optimization.
  • Advance Campaign Optimization tips and best practices.
  • MODULE 8


  • Display Advertising Overview.
  • Display Campaign Setup.
  • Image Ads.
  • Introduction to Display Banner Tool.
  • Managed Placements.
  • Remarking Concepts.
  • MODULE 9


  • Introduction to Traffic Analysis Tools.
  • AdWords Reports.
  • Overview of API.
  • Overview of AdWords Tools and usage.
  • Campaign management through AdWords Editor.
  • AdWords Billing and Payments.
  • PRACTICAL CLASSES
  • Class 1- Hands-on experience on using Google AdWords keyword Planner.
  • Class 2-Hands-on experience on Campaign Setup and Mockup Test.
  • Class 3- Using Google AdWords Editor, Navigating through Google Analytics and Understanding Traffic behavior + Mock Test.
  • Class 4- Mockup for the Google AdWords Fundamental Exam.
  • Class 5- Mockup for the Google AdWords Advanced Exam.
  • MODULE 10


  • Social Media Marketing
  • Facebook and PPC Management.
  • Video and Image SEO.
  • Multilingual SEO Techniques.
  • Affiliate Marketing Overview.
  • Email Marketing.
  • Project Management.
  • Client communication best practices.

Course Duration:


The duration of the course would be 3 months including practical classes as well as the Mockups.

Course Fees:


Kolkata School Of Digital Marketing lets you be a Digital Marketing expert for a mere fee of Rs.20,000 (Excluding GST).

Who can opt for this course?


Anybody who has a basic knowledge of computers could opt for it.
Business owners who want to shift from traditional to digital methods of marketing
Anyone who is looking forward to a career in Digital Marketing
Freelancers looking to enhance their skills for better effectivity
Someone who is in the realm of business development or sales
SEO professionals who want to gain more knowledge
Anyone looking to get a competitive edge over others in this field

Outcome of the course:


After the completion of the course, the student can be a successful Digital Marketer and build successful marketing strategies online, for the company he/she would be working for.

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