To be successful in anything, you first need to be familiar with the subject. If you are reading this then you must have an active interest in the field of digital marketing and should have started reading blogs, articles and tutorials on its basics and fundamentals.
However, in the course of your research you will come across terms that do not make much sense to you, worse still, given how vast the field is, you will get side-tracked into searching for one meaning after another and end up learning nothing.
Therefore it is imperative that you understand what the different aspects of digital marketing are and what they mean before you go into deeper research. We would advise you to dig deeper into each of the terms given below, and use them as the basis of research to get accustomed to the exciting world of digital marketing.
Before we go onto other verticals that fall under digital marketing, we should have a clear idea of what digital marketing really is.
According to The Financial Times, Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
The 2000 saw digitization as a global phenomenon, as a consequence of which brands and business began to use digital technology as a platform for marketing their products.
When you answer the questions prospective customers might ask, and you do it without mistakes, you are essentially creating a better brand profile for your client. The key to good marketing is to provide well researched content your client’s customer might want to read.
Search Engine Optimization or organic search is perhaps one of the most efficient and effective marketing channels. Google strives to put forward the most authentic and valuable search results for the user, and naturally the user trusts organic search results over paid adverts. The whole point of SEO is that, if you are good at what you do, Google will reward your efforts by increasing your page rank. SEO comprises of a series of techniques that you apply to your website to make it most useful for your target audience. There are two basic aspects of SEO:
Technical SEO and Indexing- This method involves using basic HTML and other types of coding to index keywords relevant to your website and remove blocks to the search engine’s indexing process.
Producing relevant high quality content is the most effective SEO strategy under the sun. If you are providing your target audience with the best information to their searches, you are bound to get a lot of organic traffic- which can of course be converted into customers.
Another SEO tenant is inbound links. If your content is linked by other websites, Google rewards you with higher page ranking. However, it must be noted that for Google, one inbound link from a high ranking website is more valuable than fifteen inbound links from low ranked website. In fact, your search engine will penalize you for that kind of Optimizing.
Search Engine Marketing involves increasing your website visibility in the search engine results page. This is done most of the time through paid advertising. SEM mostly involves PPC or Pay Per Click listings, but sometimes it can also involve a little bit of SEO to adjust and rewrite the website content to increase its organic search listing simultaneously.
Content Marketing the whole purpose of content marketing is not to sell a particular product but provide valuable information about the field of the product. A search Engine is used most often to gather information- and if you are providing users with the information, the Search Engine will automatically reward your efforts. Content Marketing is done in the form of blogs, eBooks, videos and info graphics and is one of the most subtle and effective methods of digital marketing.
Social media marketing is the use of social media platforms and websites to promote a product or service. SSM involves public engagement- like a Twitter handle or a Facebook account for a brand and earned media-like product reviews, comments and other forms of engagement.
There are two fundamental aspects of SSM- firstly it is a platform for the user to interact with a brand, building loyalty and personal interactions through social networking sites. Another aspect is to provide a platform where users express their needs and are connected to the brands which can fulfill those needs.
The whole purpose of content marketing is not to sell a particular product but provide valuable information about the field of the product. A search Engine is used most often to gather information- and if you are providing users with the information, the Search Engine will automatically reward your efforts. Content Marketing is done in the form of blogs, eBooks, videos and info graphics and is one of the most subtle and effective methods of digital marketing.
A fairly simple process where a commercial message is sent to a group of subscribers who could be potential customers. The mail constitutes of adverts, sales, donations or even just birthday greetings. This is done to both build customer trust and repeat business. An email with sale notifications or special discounts can compel new or current customers to purchase your product.
Mobile SEO is a fairly simple concept-even if it is one of the most pertinent strategies for digital marketing today.
Mobile SEO involves optimizing your website to make it user friendly on mobile devices. Mobile SEO rankings are different from regular SEO rankings, and there are certain aspects that make it so. Mobile SEO techniques allow your website to appear on searches from mobile devices. The most important factor for mobile SEO lies in the web-design. The images should be rendered to fit the screen, and the website has to be easily accessible and visible without manual resizing.
These terms should be a good starting point to understand the various facets of digital marketing, and give one a fair idea of what they are dealing with while studying and researching about digital marketing.