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BASIC DIGITAL MARKETING & SEO COURSES

Basic Digital Marketing Course:

Market competition in the 80’s, particularly in India was not a big deal. But post liberalization, numerous companies have come into existence and competition since then, has been at its peak. With the raging competition, the number of businesses advertising on the Google Search network today goes over 1.2 million. In such times it becomes necessary for a business to know how to make its brand visible online and how to make its ad count.

Kolkata School Of Digital Marketing has thus brought a comprehensive Basic Digital Marketing course to make up for the dearth of Digital Marketers. Through this course, one can know the basics of Digital Marketing and be found developing the strategies for businesses themselves.

The course has been divided into 3 modules for the learners to get a better understanding of Whats and Whys of the course.

Summary

Course Overview:

  • MODULE 1- SEO


  • What is Search Engine Optimization (SEO)?
  • Introduction to Search Engine Results Page (SERP).
  • Understanding search engine commands/operators (these advanced search techniques will help you find anything on the net quickly)?
  • Understanding Google Ranking Algorithm.
  • Understanding Keywords.
  • Google keyword planner tool advance – keyword analysis guidelines, keywords segregation
  • Selecting keywords for your website – primary, secondary and geo-specific keywords, understanding long tail and generic keywords.
  • Understanding Keyword Stuffing vs. Keyword Placement.
  • Detecting Black Hat.
  • MODULE 2 - Onsite SEO


  • Page Title and Meta Data Optimization.
  • Social media Meta Tag Optimization.
  • Content Optimization.
  • Link Structure Optimization.
  • txt Setup/Optimization.
  • XML Sitemap Setup/Optimization.
  • SEO friendly redirect setup using htaccess
  • Google Webmaster Tools.
  • Google Analytics setup and management.
  • Introduction to Basic HTML and Dreamweaver Software.
  • Introduction to FTP.
  • MODULE 3 - Offsite SEO


  • Introduction to PR, PA and DA.
  • Directory Submission guidelines and best practices.
  • Article Submission guidelines and best practices.
  • Press Release Distribution guidelines and best practices.
  • B2B/ Classified submissions and best practices.
  • Guest Blogging.
  • log Commenting/ Forum Posting.
  • Dos and Don’ts of Link Building.

Course Duration:


The duration for this course would be 2 months.

Who can opt for this course?


Anybody who has a basic knowledge of computers could opt for it. Although it would be easier for Engineers or Computer Science students to grasp. Even an MBA student specializing in marketing could also opt for it to add an extra edge to his/her skill, which are otherwise usually not being taught in the management schools.

Outcome of the course:


After the completion of the course, the student can be a successful Digital marketer and hold successful online ad campaigns for their own company or for the company he/she would be working for.

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